Political+Commerical+Assignment

 Political Commercial Assignment

Introduction:

After thoroughly reviewing propaganda techniques used in political commercials students will construct commercials of their own using these same techniques. Students will be randomly assigned a technique such as plain folks, cardstacking, bandwagoning, glittering generalities, mudslinging, testimonial or even fear. This technique should be the dominant technique utilized in creation of the ad, however students may utilize other techniques to increase the effectiveness of each commercial.

Objectives:

Students will demonstrate understanding of propaganda techniques. Students will analyze the positions of various political candidates. Students will examine the positions of their chosen candidates competitors. Students will construct campaign commercials. Students will demonstrate proficiency with video cameras, laptops, and/or digital story telling software.

Directions:

1. Students will chose partners and will work in groups of four. 2. Each group member will be assigned a task/s under the following headings:*

the group's chosen candidate and at least one opponent. The researcher will be responsible for providing a written report related to these positions.
 * Researcher:** This group member will be responsible for researching the political postions of


 * Political Advisor:** This individual will be responsible for determining the demographic targeted in the ad, as well as the appropriate method to utilize the randomly assigned propaganda technique. This person will create a written report related to the target demographic and a rationale for how the propaganda technique will be applied. (A script or topic outline will be acceptable for the written report.)


 * Producer:** This individual will be responsible for creating the ad. This individual will chose the digital method of creating the ad and organize the production of the ad. This person will be responsible for creating a story board detailing the plan for constructing the ad. If the ad assignment is late, the points will be deducted from the producers grade.


 * Editor:** This group member will be responsible for assisting the producer in completing the commercial and must find and pick any images to be utilized. The editor will also be responsible for creating a works cited page for all the groups research, including images.


 * Groups the chose to work in pairs will divide one or all of the responsibilities. The written reports mentioned above will be individual grades unless, the group decides in advance to share each duty. The written reports will be graded on a twenty point scale, with each individual having an opportunity to edit or alter their report based on teacher input. When opting to share the duties, the four individual grades will be averaged.

3. Groups will be randomly assigned a propaganda technique.

4. Groups will chose a recognizable candidate from local, state, or national politics. Candidates will be assigned first come, first serve. Obscure choices will be denied.

5. Groups will conduct research on candidate positions and chose a method of constructing the commercial. Students will not be allowed to alter their chosen digital format. Students will be given two class periods for research. And two for production. Students will be allowed to utilize laptops during study halls when the cart is available.

6. Students will construct commericals.

7. Students will present their commercials to the class.**

8. Project is worth 100 points total. (20 written and 80 production and presentation)


 * Any commercial that is deemed inappropriate in content, or that would not be aired on regular television without sanction will be assigned a zero. KEEP IT APPROPRIATE! When in doubt... ask!

Due Date: January 20, 2010.